In
enhancing the ranking by the search engines, for a web page / website, Search
Engine Optimization will help you in the best way; this process helps your
website in getting high quality traffic and volume. The webpage which gets high
ranking from the SEO will be listed top in the search results by the search
engines. The search engine optimization is done by using proprietary
algorithms.
However
there are two methods of improving the Search Engine Optimization. They are
Black Hat SEO and White Hat SEO.
Black Hat
SEO- Is the process of enhancing the volume and traffic of a webpage through
unethical manner, so they often disapproved by the search engines.
White Hat
SEO-Is the process of enhancing the volume and traffic of a webpage through
ethical manner, so this often approved by the search engines.
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The
following shows the techniques through which the Black Hat Search Engine
Optimization is done.
•
Hidden Content-This is the process of improving the volume
and traffic by using the hidden content, this hidden content is placed inside
the comments by using the comment tag like “<!--search-->”, where the
content which is useful for search engine optimization is placed inside these
comments, along with the comments tag “<no script>” is also used in Black
Hat SEO.
•
Meta Keyword stuffing-This is a process of improving the
volume, however here Meta tags are used in the optimization process. These Meta
tags should be included inside the “<head>” tag. Normally the
“<meta>” tags will have a name attribute and content attribute. This
should describe the information of the current web page; however these are used
in enhancing the page visits by embedding the keywords that help in searching
with-in the “<meta>” part.
•
Meta Keywords-The other way of increasing the page visits is
by using the Meta keywords. Actually these keywords should be in small list,
but these are wrongly used increasing the size list of keywords and embedding
the words, which will enhance the site visits.
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• Doorway / Gateway Pages-The best way in enhancing the page
visits is by using the gateway/doorway pages. These false pages are used by the
search engine and these pages will never be noticed by the end-user. Normally
these pages will have content along with 1/2 keywords used in loading the
target.
•
Linking Farming-By using link farms, you may be able to link
to irrelevant web pages. These free for all pages will not give you any
traffic/volume and moreover your web page may reach a state of banned by using
these FFA pages so, it is advised to avoid them.
