Google Commands for SEO

SEO? Oh, I’ve Heard Of That Before !!: Google Commands for SEO? Are you familiar with these...:

 All SEO Google Commands   ...

      

• cache:www.themarketingweekly.com
• related:www.themarketingweekly.com
• info:www.themarketingweekly.com
• allintitle:www.themarketingweekly.com
• intitle:www.themarketingweekly.com
• allinurl:www.themarketingweekly.com
• inurl:www.themarketingweekly.com

Here I have taken www.themarketingweekly.com as an example. Whenever you are using these commands, just simple replace www.themarketingweekly.com with your website URL

Lets look at these commands and few more, a little more in detail, and see what are they all about.

• Allintitle: This command tells you how many pages online have a particular set of words in their titles. This can be useful for seeing how other site titles are configured. Since the title of a webpage is the primary way of defining page content, you can find relevant topics more easily with allintitle. A great way to combine two functions, and sniff out keyword blurring, is to use this in conjunction with the site: command so you would type in

The Dark Art Of Search Engine Optimization

Before we begin let's review an important point about Google. When most people think of Google they think of the dominant search engine (and in that they would be right) HOWEVER if Google was primarily a search engine they would be much smaller than they are now. No, they are an advertising company and the world's largest at that. To this end they need traffic, market share, and clicks. They need you to love Google.com, visit it often, visit their other properties and offerings such as Gmail. If you do this, the odds of you clicking on one of the paid ads increases and their primary function is fulfilled. It is driven by this purpose that Google has developed the most complex search algorithm that has ever existed. Their search is their primary source of traffic. The better their results, the more you will return, the greater the likelihood you will click an ad, the more revenue they generate (thus leading to their continued increases in reported revenue quarter-after-quarter). Why is this important? Because this is the driving force of their current algorithm and will be for the foreseeable future we can assume that any action that increases relevant traffic to your site, increases the stickiness of your site and/or increases the number of links from relevant sites to yours will help your rankings and it will help Google keep their visitors loyal.